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Label arose from an exploration of how functionality and expressiveness can coexist within letterforms. The pursuit began by stripping letters down to their most pragmatic, reductive forms — straightforward shapes composed for maximum clarity and utility.

The result is a versatile workhorse typeface where functional reductiveness and expressive personality are in constant dialogue, one quality never outweighing the other. Label demonstrates how seamlessly these two principles can be interwoven into cohesive letterforms suited for both straightforward communication and distinctive self-expression.